Why Blogging Matters for Small Businesses

It may seem time-consuming, but the ROI is worth it.

person types at computer
person types at computer
Photo by NeONBRAND on Unsplash

But how does it work?

One reason it works is because of brand recognition. Every time you click on one of those articles, even if you don’t buy from that brand, you ingrain that brand name into your head. Brand recognition is a powerful tool when getting consumers to buy goods and services. The next time you see that brand, you might be more inclined to try it out.

So what do I write?

The content of your blog will vary depending on whether you offer consumer goods or services. If you’re a writer, write about writing. If you own a make-up brand, write about make-up. You don’t have to limit your scope to just your product. In fact, I’d encourage you not to do that.

I’m an American living abroad focusing on the environment, personal growth, and travel. When I’m not writing, I paint and stalk dogs on Instagram.

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